Cookie & Privacy Policy

Service Area: Help to Buy: Shared Ownership

In order to provide services to residents and applicants, St. Arthur Homes Ltd may need to process personal details held about you and your household. This Cookie & Privacy Policy explains how your information will be held and processed by St. Arthur Homes in relation to these services. This policy contains information about:

  1. Who we are

  2. What personal data we collect and why

  3. What other data we collect

  4. How we collect your data

  5. The legal basis for using your information

  6. What is special category data

  7. Who we may share your information with

  8. How long we keep information about you

  9. What happens if you fail to provide your personal information

  10. How you can access your data

  11. How we secure your data

  12. What are cookies?

  13. How do we use cookies?

  14. What cookies we use

  15. How to manage your cookies

  16. Privacy policies of other websites

  17. Further information including how to contact us or the ICO


  1. Who we are:

St. Arthur Homes is the data controller responsible for your personal data and is a Private limited Company and a Registered Social Landlord registered in England under company registration number 05948739 with its registered office address located at 95 Handel House High Street, Edgware, Middlesex, England, HA8 7DB.


2. What personal data we collect and why

Personal data we collect includes name, address, employment status, date of birth, telephone number, employment details, financial details, family details, housing details.  St. Arthur Homes will use your information for the following purposes:

  1. to respond to enquiries;

  2. to communicate with you and undertake our contractual duties;

  3. to offer shared ownership homes for you to purchase;

  4. to offer any services which may be accessed by you or your household;

  5. to train our employees who are delivering these services to you;

  6. to deal with customer service queries/ support you;

  7. to monitor the quality of our goods and services;

  8. to research and plan new services;

  9. to improve our website and understand how it is used​

  10. to send you marketing communications; and

  11. for business administration and legal compliance.


This document covers information you have provided direct to St. Arthur Homes and information which has been shared with us by other organisations. If we don’t need your personal information we won’t ask you for it.

We will process your data in order to undertake our contractual duties and deliver our services which includes responding to enquiries. This will take the form of telephone calls, emails and written communications.

We may use your data to send you information about products and services of ours that we think you might find interesting or useful.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We will not use your personal information to send you promotional information about third parties.

You may always opt out of marketing communications by emailing  



3. What other data do we collect?

We may collect the following data from submissions to the website and via email, telephone and written communications including application forms:

  • Name

  • Contact information including phone number and email address

  • Company name & address

  • Financial information

  • Job title

  • Special category data

  • Geographic information such as address and postcode

  • Enquiry message

  • Google analytical data

  • IP Address

  • Wix analytical data

  • Device & Browser type


4. How do we collect your data?

You directly provide St. Arthur Homes with most of the data we collect. We collect data and process data when you:

  • Fill in our contact form

  • Written application forms

  • Use or view our website via your browser's cookies.

  • Communications via email

  • Telephone enquiries

  • Written communications


5. The legal basis for using your personal data

We rely on the following legal bases for collecting and processing your personal data:

  • our legitimate interests to provide you with services, to provide you with good customer service and to provide you with marketing communications (where we are not relying on your consent);

  • to perform our obligations in accordance with any contract we may have with you;

  • your consent, where relevant in relation to email marketing communications; and

  • any legal obligations imposed on us.


6. Special Category Data

Special category data is personal data which the GDPR says is more sensitive, and so needs more protection. For example information about an individual’s race, ethnic origin, politics, religion, trade union membership, genetics, health, sex life, or sexual orientation.


7. Sharing your Information

We will only share personal information with others when we are legally permitted to do so. When we share personal information with others, we put contractual arrangements and security mechanisms in place to protect the personal information and to comply with our data protection, confidentiality and security standards. Organisations we may share your information with:


  • Other organisations within our group of companies

  • Financial Advisors

  • Consultants supporting St Arthur Homes

  • Managing Agents

  • Estate Agents

  • Government housing agencies

  • Local Authorities

  • Service persons requiring legal and legitimate  access

  • Third party organisations that support us in providing our services to you, e.g. running and managing our internal IT systems, cloud based software systems and security and storage

  • Payment providers

  • Third parties who assist our business, for example in relation to marketing and other services.

  • Auditors, lawyers, accountants and other related organisations

  • Law enforcement or other government and regulatory agencies


This list is non-exhaustive and there may be circumstances where we need to share personal information with other third parties in order to provide our services and carry out our regulatory duties as effectively as we can.


8. Data Retention

We will hold your personal information for as long as necessary for the purposes it has been collected. We generally envisage this to be a period of 2 years where your application does not proceed to completion. Where you do proceed to completion, we will hold this information for 6 years from the date of the end of your tenancy/ownership. If you have opted out of receiving marketing communications from us, we will need to retain certain personal information indefinitely so we know not to send you further marketing communications in the future.

For web enquiries, we hold your data for up to 2 years or until you request us to remove it.

In special circumstances such as ongoing legal proceedings we may be required to retain your data until proceedings allow us to remove your data.


9. What if you fail to provide your personal information?

Where we are required by law to collect your personal information, or we need to collect your personal information under the terms of a contract we have with you, and you fail to provide that personal information when we request it, we may not be able to perform the contract we have or are trying to enter into with you. This may apply where you do not provide the personal information we require in connection with an application for tenancy or ownership with us. In this case, we may have to cancel the provision of the relevant services to you, in which case we will notify you.

10. Accessing the information we hold about you and other rights

You have the following rights in relation to the personal information we hold about you:


  • Access: You have the right to request, in writing, details of the personal information that is held about you and also the right to access a copy of the personal information. St. Arthur Homes will not charge a fee to access your data.

  • Restriction: Your right to ask us to block or suppress the processing of your personal information in certain circumstances, for example if you object to the processing or you contest the accuracy of the information.

  • Rectification: Your right to request us to amend any of your data which you feel is inaccurate.

  • Erasure: Your right to ask for information to be erased, in certain circumstances, for example where we no longer need it or you withdraw your consent (where applicable).

  • Data portability: Transfer your information electronically to another service provider.

  • Object: Your right to ask us to stop processing your information where:

    • We are relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing; or

    • Processing your personal information for direct marketing. St. Arthur Homes will only market to you offers relating to your tenancy and ownership.

  • Withdraw consent: If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

  • Your right to lodge a complaint with the supervisory authority: If you have a concern about any aspect of our privacy practices, including the way we have handled your personal information, you can report it to the Information Commissioner’s Office (ICO). You can find details about how to report a concern on the ICO website at or by calling their helpline on 0303 123 1113


If you give consent for us to use your information, you may withdraw this at any time. However, this may affect our ability to continue to provide you with a service.


11. Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect. For any questions regarding how your data is stored, please contact

12. What are cookies?

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.

For further information, visit


13. How do we use cookies?

St. Arthur Homes uses cookies in a range of ways to improve your experience on our website. Cookies are small text files that are placed on your computer by websites that you visit.


14. What types of cookies do we use?

There are a number of different types of cookies, however, our website uses the following:

Google cookies – We use Google products including: Google Analytics, Google Search Console and Google AdWords. We use these products to understand how the website is being used in order to improve user experience. The types of data collected from these products include: IP address, Country, Date and Time of visit, Entry and Exit of the website, user behaviour data whilst on the website and search analytics on how users found our website.
You can find out more about Google’s cookies on their privacy policy here:
You can find out more about Google Analytics’ cookies on their privacy policy here:
You can find out more about Google Search Console’s cookies on their privacy policy here:
You can find out more about Google Adwords’ Privacy Policy here:
You can also install the Google Analytics Opt-out tools in your browser here:

Wix – Our website is hosted on the platform. provides us with the platform to host our website and promote our services to you. Your data may be stored through’s data storage, databases and general applications including contact and submission forms. Data collected through applications is stored on secure servers behind a firewall. You can find out more about the cookies used on Wix websites here:

Functionality – We use these cookies so that we recognise you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

Advertising - We use these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. We may sometimes share some limited aspects of this data with third parties such as Google for re-marketing advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.


15. How to manage cookies

By using our website, you agree that we can place these types of cookies on your device. You can set your browser not to accept cookies and you can find out how to block and remove cookies from your browser by visiting However, in a few cases, some of our website features may not function as a result.


16. Privacy policies of other websites

Our website may contain links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy to find out how they use your information.


17. Further Information

If you have questions about how we process your information or want to exercise your rights set out above, we would ask you to contact our data protection officer using the email or postal address below.




Write to us: St. Arthur Homes, 16 Bakers Mews, London, W1U 3HE​

Changes to this Privacy Notice


To ensure that you are always aware of how we use your personal information we will update this Privacy Notice from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We will notify you by email, if we have your email address, of any significant changes.

Additionally, we must inform you of the following:

If we suffer a data breach and your data if affected in a way that poses a risk to your rights and freedoms.

If we carry out your request to correct/update, erase or not use your data.


How to contact the appropriate authority

Should you wish to report a complaint or if you feel that we have not addressed your concern in a satisfactory manner, you may contact the Information Commissioner's Office. Details on how to raise a complaint with the ICO can be found here:

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